Inform Instruct. Indicate. The Advantage zyaada weblog on Marketing of brands Inform Instruct. Indicate. The Advantage zyaada weblog on Marketing of brands

Social Media and New Markets

That Advantage zyaada hotspot for Facebook and Twitter fun

Adage Power 150, Postrank TopBlog’09 | Advantage Brands

PostRank Topblogs 2009 – Shaker Award

 

PostRank Topblogs 2009 - #11 in Facebook

 

We just entered the Power150 for ourselves, and as CI builds up Also our sister blog for Marketing and Branding is an Adage Power Blog in Marketing
Olympics Previews Day -6

Choice of Subscriptions

Wishing everyone around the world, esp our readers from the United States, Russia, India and China Please support us:

Don't forget our O'nomics Blog that whispers the answers for the Big 4 and the banks in the US for US Markets and their own trajectory

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posted by zyaada in Financial Services, IPL, Marketing, Uncategorized and have Comment (1)

Try this gym lifestyle bite for size | Ads of the World

BTW, There is no WOM if it is about your salaried job..Get into WOM before this ticker/ticket can get you no more..

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posted by zyaada in Advertising, Marketing and have No Comments

A VW special package delivery

Does being treated like kids keep buyers happy?

Volkswagen AG Announces 2009 Annual Results

WOLFSBURG, GERMANY – MARCH 11: Cars by German automaker Volkswagen AG stand parked in one of two towers at the Autostadt customer reception center at the Volkswagen factory on the day of VW’s annual press conference on March 11, 2010 in Wolfsburg, Germany. VW Chairman Martin Winterkorn admitted that VW had been affected by the worldwide financial crisis in 2009, though reported that many of VW’s brands reported growth, especially in China. VW customers who come to Wolfsburg to pick up their car in person receive their new car after a robot extracts the car from one of the two towers and brings it to them via an automated, underground transport system. Each of the two towers hold 400 cars. (Photo by Sean Gallup/Getty Images)
Content © 2010 Getty Images All rights reserved.

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posted by zyaada in Marketing and have No Comments

Volkswagen – No. 1 in 5 years? | Advantage Brands

Though they are pretty average in China, they have some other key geographies an segments with Audi rating 1 million cars for its 2010 target, in the US..China however, sells 1 million cars a month and they are probably ahead on hybrids also.

That brings the next moot point. Why would anyone forego his small budget and pay a high premium for a hybrid? Prius is a good story, so is the small car revolution be it BYD or Nano or Maruti. Also distribution is important.

VW chairman making his point clear in front of the Touareg hybrid..Touareg area sub saharan tribe that brave the Sahara..

Volkswagen AG Announces 2009 Annual Results

However , VW launch budgets in India seem fine for a small aspiration, not a large footprint of a Suzuki. Is that just the test phase?

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posted by zyaada in Launch, Marketing and have No Comments

The business of social conversations

This product is way too cool… | Advantage social

pulls social conversations from the web

Social conversations from the web / social engines

The perfect add on for a google or even twitter itself…Backtype is still managing with $300k according to Crunchbase, but could easily pull $20m odd from the eventual buyer right now. The backtype product used by posterous, is quite sturdy on its own, pulling conversations from Top blogs, Twitter and possibly all social media, without restriciting it to each tweet on the subject, thus if i tweet in reply, it will show up as a complete conversation.

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posted by zyaada in Launch, Social Media, Social Media, Twitter and have No Comments

A true hybrid update for Cars | Advantage social

This #AlanMulallyHigh seminar was tweeted by @boutblack to catch up on Cars as US Sales grow with 17% share for Ford and while China has introduced budget trims to keep customers happy, India is glowing with 180000 cars twice in a row in 2010..

We take pride of place as the undisputed #1 in all Marketing , Social Media and.. WordPress, anyone? | Advantage social http://ow.ly/1evrx
about 1 hours ago via HootSuite

The Chinese banks look comfortable as tools of state policy http://ow.ly/1gmES
about 2 hours ago via HootSuite

ADVANTAGES.US serves india stock interests & global stock analysis! #1 in #India #China #Investing #Business #Finance & #marketing #postrank
about 2 hours ago via HootSuite

The Retail Banking coalition | Advantage Lifestyle, HDFC Kotak raise rates http://ow.ly/1e4Wv
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Daimler got out of its holdings in Tata Motors with TaMo rolling out its own Aria, Nano The baton passes to Citi for $450 m #AlanMulallyHigh
44 minutes ago via HootSuite

Please track the automakers’ #AlanMulallyHigh seminars @boutblack as car sales rebound in February – posting auto industry updates
42 minutes ago via HootSuite

Geneva continued the green theme with Porsche Cayenne S, 911 GT3 R Hybrid, and the high-end 918 Spyder prototype #AlanMulallyHigh
40 minutes ago via HootSuite

Lotus and Lexus also ended up showing hybrids, Chinese manufacturers taking advantage of the same to sell simple cars #AlanMulallyHigh
36 minutes ago via HootSuite

Ford is in the meantime using Twenty somethings to soup up its Voice activated SYNC to add Facebook and Twitter to the dash #AlanMulallyHigh
34 minutes ago via HootSuite

Chinese BYD is the first in the market with the E6 Electric battery/Car. Don’t drink the battery fluid but kids may love it #AlanMulallyHigh
30 minutes ago via HootSuite

Audi’s A1 eTron Mega City Vehicle was unveiled at the auto show, while VW brought the non eectri VW Polo to the show #AlanMulallyhigh
23 minutes ago via HootSuite

The new small cars end up in the deluxe B segment rather than compete with Suzuki’s 50% market share as was always expected #AlanMulallyHigh
18 minutes ago via HootSuite

GM’s Chevy Beat has to immediately fend off competition from VW Polo as well..priced at an even $10K #AlanMulallyHigh
17 minutes ago via HootSuite

The IPL season brings all the soaps and the suds with new ads http://ow.ly/1gqhs
about 1 hours ago via HootSuite

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posted by zyaada in Event Management, Marketing, Social Media, Twitter and have No Comments

Can IPL stay social? | Advantage social

the sports extravaganza is here, and already we can see the social streams fighting each other in media..India’s prim and proper but poor middle class inherently prefer the non PC non You Tube video TV Ads and Media Contests as social collaboration,! Someone participating in this Nokia TVC for example could very well shut down use of Facebook and Twitter during the game.

Another tired lame and infuriatingly logical trouble maker is the fact that while You tube has made its circulation on highly objectionable material and ads that may lead brand marketers to give their social strategy to young anti social Twenty somethings, The PPP value of the Rupee fails to encourage global corporations unifying their processes for Copenhagen to even think of planning for a $5 bn Dollar IPL when making their friendly social strategy virals and plans. Witness Coke, Ford and any of the global banks in Asia..A simple fracture right in the collarbone, before you pick up the virtual bat

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posted by zyaada in IPL, Marketing, Social Media, Social Media and have No Comments

Kodak gets digital | Advantage Brands

Social Media has affected greater brands, but Kodak’s taken it to heart in the products Kodak sells..translating the last ten years’ ‘Kodak moment’ to “Emotional Technology” transforming itself into a digital company. Kodak includes a share button on the latest slice cameras, enabling ‘tweeting’ photographs from the camera to Flickr and Facebook. Eastman Kodak is currently limited by its B2B successes but focusses on its consumer businesses for maximising the value of Sharing. They have also showcased their Emotional Technology in introducing Facial recognition so we can identify one person once from the back of the camera and catalog all the person’s photographs together.

CMO Jeff Hayzlett shows how he has taken it in Industrial inkjet printers that print 4000 pages per min to pop notes on a credit card transaction as on the other transaction documents to enable perfect matching.

Jeff is also getting popular on the web recently and appears as keynote at the Streaming Media East in May 2010

Imagine being able to say we have been associated with the Olympics since 1896. They changed strategy at Beijing towards B2B events..well he seems to be saving a lot delivering these value keynotes :D

And imagine having social media without a mobile browser and a desktop machine..And online/streaming videos are definitely hot

Kodak used to do $15 bn in film rolls 5 years ago, and now it does $200 MM every year in the same. Also Kodak is introducing new kiosk software for Facebook photos to be directly printed..

On average, more than 100 million images are uploaded to Facebook every day, yet most of those photographs never exist beyond the Web. In launching a new, feature-rich version of its kiosk software, Kodak will instantly make all of those pictures easily printable at retail.

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posted by zyaada in Advertising, Event Management, Launch, Social Media, Social Media and have No Comments

The burger map of the United States | Thanks Kaw

It’s all beef. Despite all the tweets (for pizza and the sandwiches here) access to your choice of burgers is pretty severely limited, your office location deciding between a Whopper, A Sonic or a Big Mac, and all the new healthy salads..anyone with a map including Quiznos and Pizza?

The McDonalds’ places look eeriely back to the 13 states of the Confederates that lost the Civil War but look pretty well off
From MCD to Wendys and Jack in the Box

The Burger Map of the United States

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posted by zyaada in Marketing, Social Media and have No Comments

IPL opens research giga counters | Advantage Brands

NASDAQ listed comScore (SCOR) came up with the true impact of IPL on the You tube enabled season 3. Now we know there are around 4-5 million You Tube players expected on for the various SUV and Insurance digital campaigns, as also Tendulkar. Online audiences have increased by 15% yoy in January 2010 to 40 million visitors. Total minutes spent on sports sites as also page views doubled, while the no. of visits increased from 22 million in Jan 2009 to 62 million in Jan 2010

Meanwhile competitor Nielsen reported that world-wide social media usage upped 80% to five and a half hours year on year Online games and instant messaging are the other popular engagement traps where people spent more time. 205 million of the 308 million unique visitors went to Facebook in December 2009. Aussies spent the maximum 6hrs 52 mins on social sites.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on traffic to Sports sites in India as the country prepares for the India Premier League’s (IPL) third season. The study found that more than 10 million Internet users at home and work locations in India visited a sports site in January 2010, nearly double the number from the previous year.

“The sports category has experienced tremendous growth throughout the last year as more Indians turn to the Internet as their first source of up-to-the-minute news on their favorite teams and players,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “January saw a particularly strong increase in traffic fueled by the IPL3 player auction on the 19th of the month. With IPL3 set to begin in March, we expect to see continued growth at many sports sites as fans prepare for the tournament’s return to India.”

More than 10 Million Visit a Sports Site in January

In January 2010, 10.3 million Internet users age 15 and older visited a sports site in India from a home or work location, an increase of 97 percent from the previous year. Yahoo! Cricket led as the most visited sports destination with nearly 4 million visitors, up 305 percent versus last year. ESPN grabbed the #2 position with 3.5 million visitors (up 109 percent) followed by Sify Sports with more than 1 million visitors (up 379 percent). Cricket-specific sites also posted strong visitation figures including CricBuzz.com (640,000 visitors), CricketNirvana.com (523,000 visitors),KrishCricket.com (306,000 visitors) and Cricketnext (278,000 visitors).

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posted by zyaada in Advertising, IPL, Marketing, Pricing Web Content, Social Media, Sports and have No Comments

What do you think of these candidates? | Advantage social

Posterous got funded too! Time Sharespost and others started getting to these new kids on the block. It moves fast!

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posted by zyaada in Launch, Social Media and have No Comments
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