Advantage Social
Advantage Brands
Brands have given the initial thumbs up to the addictive facebook in 2008 itself. A lot is missing still, today brands can just about make clubs and get bloggers on their side on facebook. The shopping behaviour is changing too, as we are more likely to watch a movie that our facebook friends ‘like’ or buy groceries and clothes that facebook friends ok with the ‘like’ button.
Closer to the truth is that brand investments are substantially bypassing the digital media, as everyone’s favorite hobby horse or not being happy with what is today and that in itself though not a fallacy has to change. In that, brand directions and thus investments can come from consumer insights from your instinct or consumer insights from eternal tracking of the facebook bonded soul.
Though tracking sounds very intrusive, the very thought of someone knowing what you do and think, the afct is as a consumer you just like being pampered and taken care of, esp. in thinking buying decisions like the books and electronics and the Music you want to buy and share. Being on Facebook, people won’t mind that Amazon or P&G know where you are in the purchasing cycle and it will get a social web of facebook and twitter to get that brand investment the brand truly deserves.These brand investments can be substantially accreted and earn the brand honours that brands deserve.
If You “Like” It, You Might Want to Buy It
Here is the detail on how the FB apps work for Amazon.
| And if you want to spend with another more direct way of testimonials, not your own, but of big handsome men, you might consider watching 24 again as Jack Bauer Facebook recommendations are somewhat more ubiquitous than that, but a reality that is growing, even at the expense of other networks like Linked in with a special motive to live by. Phenomena on Tv that created a global franchise like Mad Men and 24, can come in different brand avatars as well without interfering with the senses in a few years as long as we want it, whatever the economy, whatever the brands |










